When will a battery become a “maintained goal” and why are battery maintainers not considered a trademark?
Fox Sports, a subsidiary of 21st Century Fox Inc., on Wednesday published a story about a new trademark for the word “maintain.”
According to the report, the term “motorcycle battery” was created by a motorcycle maintenance company called Wert-Wert, Inc., which specializes in providing “mobilized maintenance assistance services to motorcyclists” who have “a motorcycle that has failed, has been driven off the road, or has a mechanical problem.”
Wert Wert is an owner of Wertwert Motorcycle Maintenance.
The trademark was filed in January, and has since been registered by the United States Patent and Trademark Office, meaning that the term is registered to a “major manufacturer of motor vehicle maintenance equipment and related accessories.”
The trademark has the potential to be used in the United Kingdom, Germany, Australia, and South Africa.
But according to the article, the trademark is currently “not considered a registered trademark” because “it does not specify a service, product, or process” and “does not describe the characteristics of the service, item, or procedure to be provided.”
Wart-Werth, however, said that it plans to submit the trademark application to the US Patent and Copyright Office for review in the coming weeks.
“We’re hoping that we can get the USPTO to approve our application,” said the company’s president and chief operating officer, Jeff Wert.
“There are a number of important things that need to be in the US trademark application, including that it’s descriptive of what the service or product is, and that it describes the services or products that are being offered.”
Wirther, a battery maintenance company based in California, said it would also be looking to use the term in its application to trademark “the battery-operated motor vehicle and the related accessories and equipment” in the U.S.